Lyons National Bank is a hometown bank focused on providing an exceptional personal banking experience. LNB has thirteen banks in six area counties throughout Western New York.
My work with LNB consists of mostly advertisements and promotional design (print and digital). My main strategy was to keep the branding consistent and to covey the bank's main focus, to treat every customer as a neighbor. My goal was to show the hometown advantage of a community-forward bank.
For this project I created my own local farm named Freander Farms. Their products consist of grass fed beef, pasture raised chicken and pork, as well as organic marinades and wines to pair with each meat.
What's special about the farm is that they raise their animals humanely, they are fed what they were meant to eat, they aren't given any hormones or antibiotics, and they are free to roam around the farm's pasture.
The target audience would be people who are looking to eat healthy and who are worried about where their meat might be coming from at the average grocery store.
The meat, marinade, and wine pairings will be sold at organic, natural food stores like Trader Joe's, Lori's Natural Foods, and in Wegman's organic section.
The Strathallan Hotel is a luxurious destination, with a simply breathtaking view of Rochester.
In creating their brochures and print advertisements I wanted to highlight the hotel's amenities, as well as the spectacular event venues.
One of my main goals was to feature the Strath's rare rooftop balcony that allows for 360-degree views of the city and the cuisine from their two upscale restaurants.
For this project I invented my own snowboarding company based in Denver, Colorado. Pow has been around for a little over 90 years. They started off as a small, family owned, ski shop located and they are now in the process of transitioning into a US wide snowboard distributer. You can find their boards and equipment in stores such as Dick's Sporting Goods and Zumiez.
They would like to achieve an increase in snowboard availability and interest for all genders and ages. They believe in staying active all throughout the seasons and they want to create more of a family friendly experience.
What sets them apart from their competition is that they’re a family owned company and they would like to push a more family friendly type of style. They are interested in a sleek, modern design, rather than the grungy stylistic trend.
The main story that Pow would like to tell is that they would like to keep people moving and keep their energy up in the cold wintry months. They want you to find what board best suits you and your personality. Pow also cares about the environment and uses all green materials for their equipment and advertisements.
The Vogt Mansion
The historic Century Club of Rochester is a women’s social club still prevalent in Rochester today. The mansion became home to the Century Club of Rochester in 1913 and works in conjunction with the Strathallan hotel as an event space.
The Century Club wanted a rebrand and to change their name to Vogt Mansion, after the original builder of the mansion Albrecht Vogt. They also wanted a brochure that they could provide to individuals looking to plan corporate celebrations and weddings, that highlighted the best features of the event space.
The goal of this rebrand was to channel the elegant essence of the mansion and to show off the unique charm that the venue space has to offer, to make your event truly special.
Lulluna is a resource for sufferers of insomnia that would like to seek help from home, in a natural way without the use of drugs.
The Lulluna app helps users to pinpoint the causes of their insomnia based on an assessment of some their daily lifestyle habits. The app also includes soothing sleep music, as well as several meditations to help you unwind.
From there users are offered recommendations, as well as natural sleep enhancer products that can be purchased on the website.
Bun in the Sun is a gourmet hotdog bar based on the boardwalks of Southern California. The restaurant would have window style serving where you could order your hotdog to-go and then pile on whatever you want from the fresh topping bar.
The slide out tray allows costumers to add toppings to their hotdog with ease. After the toppings are added you can slide the tray back into the box and carry your hotdog anywhere you please with the convenient handles. With the tray snug inside the box topping spillage is avoided.
A collaborative packaging design project created by Graphic Designers Ashley Slaby, Carly Rumpf, Ellie Peters and Packaging Science Designers Jackie Moshier and Stephen Reed.
Our objective was to design a toy and package that creatively showcases the main characters from The Book of Life movie in an innovative, sustainable way and utilizing mainly paperboard. Not only is our packaging design an interactive structure to use with the toy, the packaging is the toy. It appeals to seven to ten year old girls and boys and is easy to access and touch directly from the point of purchase.
Our sugar skull toy can be customized and decorated with markers, stencils and accessories included within the skull package. There is also a mini Book of Life included with interesting facts about the Day of the Dead and inspiration for designs.