Projects that I’ve worked on for Constellation Brands.
Project 1: Robert Mondavi Winery LAX Airport Display Creative Supervisor: Katy Collar Associate Art Director: Ashley Slaby
Project 2: The Dreaming Tree Wines Point of Display Creative Supervisor: Jen Rampe Art Director: Casey Brett Associate Art Director: Ashley Slaby
Project 3: Meiomi Wines Tasting Mat and Tasting Notes Creative Supervisor: Katy Collar Senior Art Director: Emily Zimmerman Associate Art Director: Ashley Slaby
Lyons National Bank
Lyons National Bank is a hometown bank focused on providing an exceptional personal banking experience. LNB has thirteen banks in six area counties throughout Western New York.
My work with LNB consists of mostly advertisements and promotional design (print and digital). My main strategy was to keep the branding consistent and to covey the bank's main focus, to treat every customer as a neighbor. My goal was to show the hometown advantage of a community-forward bank.
The Strathallan Hotel
The Strathallan Hotel is a luxurious destination, with a simply breathtaking view of Rochester.
In creating their brochures and print advertisements I wanted to highlight the hotel's amenities, as well as the spectacular event venues.
One of my main goals was to feature the Strath's rare rooftop balcony that allows for 360-degree views of the city and the cuisine from their two upscale restaurants.
The Vogt Mansion
The historic Century Club of Rochester is a women’s social club still prevalent in Rochester today. The mansion became home to the Century Club of Rochester in 1913 and works in conjunction with the Strathallan hotel as an event space.
The Century Club wanted a rebrand and to change their name to Vogt Mansion, after the original builder of the mansion Albrecht Vogt. They also wanted a brochure that they could provide to individuals looking to plan corporate celebrations and weddings, that highlighted the best features of the event space.
The goal of this rebrand was to channel the elegant essence of the mansion and to show off the unique charm that the venue space has to offer, to make your event truly special.
Lulluna is a resource for sufferers of insomnia that would like to seek help from home, in a natural way without the use of drugs.
The Lulluna app helps users to pinpoint the causes of their insomnia based on an assessment of some their daily lifestyle habits. The app also includes soothing sleep music, as well as several meditations to help you unwind.
From there users are offered recommendations, as well as natural sleep enhancer products that can be purchased on the website.
For this project I invented my own snowboarding company based in Denver, Colorado. Pow has been around for a little over 90 years. They started off as a small, family owned, ski shop located and they are now in the process of transitioning into a US wide snowboard distributer. You can find their boards and equipment in stores such as Dick's Sporting Goods and Zumiez.
They would like to achieve an increase in snowboard availability and interest for all genders and ages. They believe in staying active all throughout the seasons and they want to create more of a family friendly experience.
What sets them apart from their competition is that they’re a family owned company and they would like to push a more family friendly type of style. They are interested in a sleek, modern design, rather than the grungy stylistic trend.
The main story that Pow would like to tell is that they would like to keep people moving and keep their energy up in the cold wintry months. They want you to find what board best suits you and your personality. Pow also cares about the environment and uses all green materials for their equipment and advertisements.